Lucy Liu
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Strategic Consultant · lucyliu.ca
Lucy Liu
2010 - 2023
Healthcare
Founder & Operator
2023 - 2025
AI & Biotech
Head of Ops & Strategy
2026 - Present
Fintech
VP, Ops & Strategy

I build the systems
your startup is missing.

Operations, GTM, and product for early-stage founders. I have run three companies and shipped every part of this myself.

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Taking 2 new engagements this quarter
Lucy Liu
Founder → Consultant
About

"I built a senior care company from nothing. Then I ran operations at a biotech startup. Now I help founders skip the lessons I learned the slow way."

I work with founders because I have been one. I know what it costs to hire someone when you cannot promise them a year, or to ship when half the inputs are still guesses.

13
Years building
3
Companies
4
Systems shipped in 2026

What I do

For founders who need clearer decisions, stronger operating rhythm, and systems that reduce the founder bottleneck
01 Watercolor icon for operations and execution Operations
Operating Leverage
↳ Where most engagements begin
I turn founder-dependent work into clear ownership, weekly cadence, and systems the team can run without waiting on you.
Your team waits on you to unblock things, and Friday looks a lot like Monday.
Tap for the operating detail →
What changesI map the messy handoffs, set the operating rhythm, define who owns what, and install the check-ins that keep work moving.
02 Watercolor icon for go to market strategy GTM
Revenue Focus
I help narrow the market, sharpen the pitch, and build the follow-up system around the buyers most likely to move.
You are pitching everyone and closing few, with no read on which deals were ever real.
Tap for the operating detail →
What changesI separate real prospects from noise, rebuild the sales narrative, and create the cadence that keeps qualified opportunities from going cold.
03 Watercolor icon for product build Product
Client Experience Infrastructure
I turn high-friction onboarding into client-facing workflows that feel organized, credible, and easier to complete.
Onboarding runs on email threads and screenshots, and you are the one holding it together.
Tap for the operating detail →
What changesI convert internal checklists, email threads, and manual review steps into portals, forms, automations, and status updates clients can follow.
04 Watercolor icon for financial modeling Finance
Capital Readiness
I build the financial materials founders need before investors, grant reviewers, or lenders start asking hard questions.
An investor asks for the model and you start rebuilding the spreadsheet from scratch.
Tap for the operating detail →
What changesI create models, assumptions, runway views, and application materials that make the business easier to understand and defend.
05 Watercolor icon for strategic planning Strategy
Decision Cadence
I turn broad strategy into near-term priorities, trade-offs, and operating decisions the team can act on this week.
You can describe the twelve-month vision. Monday is still a guess.
Tap for the operating detail →
What changesI break the twelve-month plan into weekly decisions, name the constraints, and keep the company from drifting between priorities.
06 Watercolor icon for technical execution Technical
AI-Enabled Operating Systems
I use AI agents and lightweight automation to turn repeated business work into systems that hold up outside the demo.
It works in the demo, then dies on the way to production.
Tap for the operating detail →
What changesI design the workflow, direct the build, test the result in the real operating environment, and document how the system should run.

Shipped, recently

Four production systems from the last six months: a public website, a lead pipeline, client onboarding emails, and a shared agent queue. I built them by directing AI coding agents and checking the live result.

Watercolor illustration of a calligraphy brush beside a blank sheet of paper
Web · 2026
Company website, end to end
This site and our fintech public site: copy, legal pages, deployment, analytics, privacy, and the final browser checks.
Watercolor illustration of a stream flowing between stones under a crescent moon
Automation · 2026
Automated lead pipeline
A lead now lands in Slack, Google Sheets, and follow-up email from one form submit. The team sees it before a manual handoff can drop.
Watercolor illustration of five stepping stones crossing calm water
Lifecycle · 2026
Client onboarding system
Stage-based emails move applicants from first contact to onboarded client. I wrote the templates, wired the triggers, and tested delivery before launch.
Watercolor illustration of three origami paper cranes waiting in a row
AI Ops · 2026
Multi-agent AI workflow
One Notion queue gives each AI agent instructions, source links, a claim lock, and a required receipt. The queue prevents duplicate work and guessing.

What founders say

"

Rare to find someone who understands both the board-level strategy and how to actually execute it. Lucy is that person.

[Name], [Title]
[Company]

Experience

2026 - Present
OnyxRails (Virtual Pay Solutions)
VP of Operations & Strategy
2023 - 2025
Genomii.ai
Head of Operations & Strategy
2010 - 2023
Infinite Care Senior Services
Founder & Operator
Let's work together

Let's build something durable.

Early-stage to scale-up. I take on 2 engagements per quarter. If you need an operator who can turn messy work into shipped systems, let's talk.

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Privacy
Lucy Liu

The views and case studies on this site are Lucy's own, drawn from her work as an operator and consultant, and are provided for general information only. Nothing here constitutes legal, financial, tax, or investment advice. Client work is described in general terms; no confidential client information is disclosed.

© 2026 Lucy Liu. All rights reserved. Vancouver, BC · lucyliu.ca